Rives has the ability to engage the audience with his frank, open manner and his outrageous statements. In this clever, witty TEDTalk, apparently 4 a.m is the new midnight. Rives takes the audience to a journey spangled across continents in the quest to find the connection between 4 a.m. in literature, art and music. We’re all aware that conspiracy theories sell like anything. This is Rives’ twist on outrageous conspiracy theories and how they grasp our attention leading to more outrageous conspiracy theories maybe? We aren’t looking down on anything! Just watch this TEDTalk and judge for yourself.