Saima Zaidi: Reading visual culture in Pakistan
In this visually rich talk, Saima Zaidi constructs the visual identity of Pakistan through images explored in her book, Mazaar Bazaar. Celebrating diversity, Zaidi believes, these images connect our past and present.
About the speaker:
Saima Zaidi is a lecturer on design and typography at the Indus Valley School of Art and Architecture. She studied at the National College of Arts, Lahore and the Pratt Institute, New York and has recently authored ‘Mazaar, Bazaar’ – an exhaustive review of Pakistan’s visual culture. Her work brings Pakistani design to the global stage as she collaborates with an international community of design experts to depict the intricacies of Pakistani design. She attempts to give Pakistani art forms such as truck art and iconography the appreciation they deserve. Zaidi’s work focuses on communication design and through this medium she manages to discuss several aspects of the Pakistani society such as nationalism, trade and cultural heritage.